While a consensus does not exist on the value of mission and vision statements, literature supporting the relevance of these documents to companies outweighs those opposed to them.[citation needed] This may be due to, among other reasons, the positive value of the tools in communicating to internal and external stakeholders or retrospective attempts to legitimize the use of these tools.

Creating and implementing vision statements presents challenges to organizations. They can be challenging to write because they must balance being forward-looking and describing an ideal state without becoming so idealistic that the vision is unattainable. Vision statements can be an employee dissatisfier when staff feel the company's vision is filled with business buzzwords unrelated to the company's services or when the vision does not match day-to-day company policy; for example, a vision statement that includes root cause problem solving while managers are rewarded for fixing problems quickly rather than resolving systemic issues.[3] A vision statement may need to be paired with company initiatives to communicate and reinforce the vision, ensure processes align with the vision, and empower and incentivize employees to take actions that support the company vision.[4]